How can tourism succeed in the future? By shaping it together.
At the Tourism Day of the Zugspitzregion in the AURA-HOTEL Saulgrub, everything revolved around sustainability, accessibility, and digitalization – and how these topics can be experienced in everyday life.
Together with Christoph Henseler, Managing Director of the Mittelstand-Digital Zentrum Tourismus, our colleague Katja Anclam was on site for difgl. Their joint workshop focused on the opportunities of digitalization for tourism businesses – practical, interactive, and with many impulses for SMEs.
A real highlight was the venue itself: the AURA-HOTEL Saulgrub, supported by the Bavarian Association for the Blind and Visually Impaired e.V. – a place that shows what lived accessibility means. It is impressive how naturally inclusion and hospitality interact here.
The future of tourism is not created alone – but together.
