A look into Europe’s Capital of Culture: Katja Anclam is designing this workshop offer on the use of Artificial Intelligence in creative tourism.
With her experience at the intersection of creativity, education and sustainable development, she provides practical insights into how AI tools can support creative processes, generate content and strategically develop tourism offerings.
In the interactive online workshops, we work specifically with AI tools for text, image and marketing, discuss ethical and legal issues and create space for individual practical examples.
The offer is aimed at anyone who has already gained initial experience with AI and would now like to delve deeper into the application: How can target groups be analyzed? How do I optimize content for different platforms? And how can AI be used strategically in the development and marketing of creative tourism offerings?
Organizer:
The workshop is organized by the State Association of the Cultural and Creative Industries of Saxony e.V. and is part of the Makers, Business & Arts project, a main project of
European Capital of Culture Chemnitz 2025.
👉 More about the State Association of the Cultural and Creative Industries of Saxony e.V.
👉 Information about the “Makers, Business & Arts” project
