As part of the Makers, Business & Arts project, a central project in the program of the European Capital of Culture Chemnitz 2025, workshops on the topic of Artificial Intelligence in Creative Tourism will take place in cooperation with the State Association of the Cultural and Creative Industries Saxony e.V. and the Tourism Association Erzgebirge e.V. Experience Home Erzgebirge.
The German Institute for a Good Life, together with the difgl AI experts Katja Anclam Katja Anclam and Andrey Shebentovsky as well as culture manager Sasha Polivanov will be holding several on-site and online workshops on “AI in Creative Tourism”. The events are therefore specifically aimed at people who work in the field of creative educational offerings, art, tourism or mediation – whether with initial experience or already deeply involved in the topic.
What is it about?
In the workshops, participants will learn how AI tools such as ChatGPT, image generators or content applications can be meaningfully integrated into their own work – from brainstorming to course planning and marketing creative offers. In addition to practical exercises, ethical, legal and strategic aspects will also be examined.
Two formats – tailored to the level of knowledge:
For beginners (on site in Chemnitz):
→ July 29 or August 5, 2025, 2–6 p.m. each day
Basics of AI, overview of current tools, first steps with text and image AI for social media, websites and course concepts.
For advanced users (online via Zoom):
→ August 12 or August 19, 2025, 2–6 p.m. each day
In-depth: Target group analysis, AI-supported content strategies, individual case studies, exchange on best practices.
Register here: https://docs.google.com/forms/d/e/1FAIpQLSeduajd7rQRykJXzqC3nZdMzYdgKqWD9y7iPo8zW6Jx7vUhgg/viewformhttps://docs.google.com/forms/d/e/1FAIpQLSeduajd7rQRykJXzqC3nZdMzYdgKqWD9y7iPo8zW6Jx7vUhgg/viewform
– further information and access data will be sent by e-mail after the registration deadline.
Participation is free of charge.
Organized by the State Association of the Cultural and Creative Industries Saxony e.V. in cooperation with the Tourism Association Erzgebirge e.V. as part of the European Capital of Culture Chemnitz 2025.
